Narmada College of Management, Bharuch, Gujarat, INDIA

CP 207- At MBA Full Time Semester - II

CP 401- At MBA Evening Semester -IV

Research Methodology in Business

Objectives:

To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision making.

Course Contents:

Nature and Scope of Research Methodology; Problem Formulation and Statement of Research Objectives; Value and Cost of Information - Bayesian Decision Theory; Organization Structure of Research; Research Process; Research Designs - Exploratory, Descriptive and Experimental Research ; Research Designs; Methods of Data Collection - Observational and Survey Methods; Questionnaire Design; Attitude Measurement Techniques; Motivational Research Techniques; Administration of Surveys; Sample Design; Selecting an Appropriate Statistical Technique; Field Work and Tabulation of Data; analysis of Data.

Suggested Readings :

Andrews, F.M. and S.B. Withey Social indications of Well Being,Plenum Press,NY.,1976.
Bennet, Roger. Management Research. ILO,1983.
Fowler, Floyd J.K. Survey Methods, 2nd ed. Sage Pub. 1993.
Fox. J.A. and P.E.Tracy-Randomized Response: A Method of Sensitive Surveys, Sage Pub., 1986.
Gupta S.P. Statistical Methods, 30th ed. Sultan Chand. New Delhi,2001.
Golden-Biddle, Loren and Karen D. Locke Composing Qualitative Research,
Sage Puh., 1997.
Salkind, Nell J. Exploring Research, 3rd ed. Prentice- Hall, NJ,1997.