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Courses Offered by Narmada College of Management
Narmada College of Management, Bharuch, Gujarat.
OMK 404- At MBA Full Time Semester -IV
OMK 602- At MBA Evening Semester - VI
Management of Retail Business
Objectives:
The course will focus on manufactures perspective on retailers and understanding of the retail business.
Course Contents:
An introduction to the Retailing System. Retailing mix - social forces - Economic forces - Technological force - Competitive forces; Retailing definition, structure, Different formats - marketing concepts in Retailing - Consumer purchase behaviour - Cultural and Social group influence on Consumer Purchase Behaviour; Retail store location - Traffic flow and analysis - population and its mobility - exteriors and layout - Customer traffic flows and pattern - Creative display; Merchandise Planning - Stock turns, Credit Management, Retail Pricing, Return on per sq. feet of space - Retail promotions - Staying ahead of competition; Supply Chain Management - Warehousing - Role of IT in supply chain management; Franchising, Direct Marketing/Direct Selling - Exclusive shope - Destination stores - Chain Stores - Discount Stores an other current and emerging formats - Issues and options; Retail Equity, Technology in Retailing - Retailing through the Internal.
Suggested Readings :
- Diamond Allen, Fashion Retailing, Delmar Pub. 1993.
- Diamond, Jay and Gerald Pintel Retailing, Prentice-Hall, NJ, 1996.
- Drake, Mary Francis, J.H.Spoone and H. Greenwald Retail Fashion, Promotion, and Advertising Macmillan, NY, 1992.
- Levy,Michael&barton A Weitz Retailing management,2nd edition ,Irwin, London,1995
- Morgenstein,Melvin and Harriat Strongin Modem Retailing,prentice-hall,NJ,1992.