Narmada College of Management, Bharuch, Gujarat, INDIA

MASTER OF BUSINESS ADMINISTRATION

[ TWO-YEAR (FULL TIME) AND THREE-YEAR (EVENING) ]

CP 101 - At MBA Full Time Semester - I

CP 101 - At MBA Evening Semester - I

Managerial Economics

Objectives:

The Objectives of the course is to acquaint the participants with concepts and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in business decision-making. Emphasis is given to changes in the nature of business firms in the context of globalisation.

The Objective of this course is to given the students an understanding and an appreciation of use of the concepts and tools of economic analysis in relation to managerial decision making and to enable them to understand the economic forces governing industry and business.

Course Contents :

Concepts and Techniques - Nature of business decision-making, marginal analysis, optimisation; Theory of Demand - demand functions, income and substitution effects, revealed preference approach and demand forecasts; Production and Cost- returns to scale, cost curves, break-even analysis; Theory of Firm - profit maximisation, sales maximisation, organisational slack, ownership and control; Market Structure - competition, monopoly, oligopoly, non-price competition; Macro Economics Aggregates and Concepts - GNP and GDP- Aggregate Consumption-Gross Domestic Savings-Gross Domestic Capital Formation- WPI,CPI, and Inflation-Employment-Balance of Payments-Money Supply and Monetary Policy-Fiscal Policy; Concept and Measurement of National Income; Determination of National Income-Consumption Function, Fiscal impact and Investment, Synthesis of Monetary and Real Factors.

Suggested Readings :

Adhikary, M. Business Economics.; New Delhi, Excel Books,2000.
Baumol, W J. Economic Theory and Operations Analysis, 3rd ed., New Delhi, Prentice Hall Inc., 1996.
Chopra, O P. Managerial Economics, New Delhi Tata McGraw Hill 1985.
Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.
Koutsoyiannis, A. Modern Micro Economics, New York, Macmillan, 1991.
Milgrom, P and Roberts J. Economics, Organization and Management, Englewood Cliffs, New Jersey, Prentice Hall Inc. 1992.