Narmada College of Management, Bharuch, Gujarat, INDIA

OMK 303- At MBA Full Time Semester -III

OMK 503- At MBA Evening Semester - V

International Marketing Management

Objectives:

The basic objective of this course is to acquaint the students with environmental, procedural, institutional and decisional aspects of international marketing.

To Acquaint the students with mechanism of International Marketing, Balance of Payment and Financing International Trade.

To Provide an understanding of International Business Operation and working of multinationals and India's join ventures abroad.

Course Contents:

International Marketing - Definition, Concept And Setting; Distinctions between International Trade, Marketing and Business; Economic Environment of International Marketing; International Institutions - World Bank, IMF, UNCTAD, WTO, Economic Integration Customs Union, Common Markets, Free Trade Zones, Economic Communities; Constraints on International Marketing - Fiscal and Non-fiscal Barriers, Tariffs Non-tariff Barriers; Terms of Trade; Tariffs Trading Partners - Bilateral Trade Agreements, Commodity Agreements and GSP; India and World Trade, Import And Export Policy, Direction and Quantum of India's Exports; Institutional Infrastructure for Export Promotion; Export Promotion Councils, Public Sector Trading Agencies, ECGC, Commodity Boards etc.; Procedure and Documents - Registration of Exporters, Export Quotations, Production and Clearance of Goods for Exports, Shipping and Transportation, Insurance, Negotiation of Documents; Instruments Of Payments - Open Account, Bills of Exchange; Letter Of Credit - Export Finance; International Marketing Mix - Identification of Markets, Product Policy, International Product Life Cycle, Promotion Strategy, Pricing Strategy and Distribution Strategy; Various Forms of International Business; Marketing of Joint Ventures and Project. Exports & Tendering - International Trade Theories - Export Packaging & labelling - Problems of Indian Export- Import Management - Sources of Information for International data - Restrictive Trade Practices - Legal Dimension of International Marketing - Counter Trade & Global Sourcing - International Marketing Intelligence - Risk in forgein Trade & Management - Strategic Market Plan .

Suggested Readings :

Bhattacharya, B. Export Marketing: Strategies for Success. New Delhi, Global Business Press, 1991.
Johri, Lalit M. International Marketing: Strategies for Success. University of Delhi, Faculty of Management Studies, 1980.
Keegan, Warren. Global Marketing Management. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1995.
Onkvisit, Sak and Shaw, J J. International Marketing: Analysis and Strategy. New Delhi, Prentice Hall of India, 1995.
Pripalomi, V.H.: International Marketing, Prentice Hall.
Terpstra, Vern and Sarathy, R. International Marketing. Oriando, Dryden Press, 1991.
Walter, I and Murray, T. Handbook of International Business. New York, John Wiley, 1988.
R.L. Varshney and B. Bhattacharya International Marketing Management, An Indian Perspective, Sultan Chand & Sons, 4792/23, Daryaganj, New Delhi - 100002.
T.A.S. BALAGOPAL, Export Management, Himalaya Publishing House, Ramdoot, Dr. Bhalero Marg, Girgaon, Bombay -1.
James M. Livingestone : International Marketing Management, Mac Millan Press Ltd., London.
Harold J. Hack : International Trade American Management Association N.Y.
Richard D. Robinson : International Management, Holt, Richard and Winston, London.
Chakrabarti H. : Trade and Commerce of Ancient India.
Francis Cherunilam : International Business.
Charles Kindleburger : International Economics.
B.S. Rathod : Export Management.
U.J. Kegan : Global Marketing Mangement.
R.M. Srivastava : International Strategic Management.
Thakur-Boston-Srivastava : International Management Concept & Cases.
The list of cases and specific reference including recent articles and reports will be announced in the class at the time of launching of the course.