Narmada College of Management, Bharuch, Gujarat, INDIA

CP 301MBA Full Time Semester-III

CP 303 MBA Evening Semester - III

Business Policy & Strategic Management - I

Objectives:

The content of this course is designed to provide an integrated view of the functional areas and to acquaint them with the strategic management process. The subject would thus offer students the opportunity to exercise qualities of judgment and help them to develop a holistic perspective of organizations.

Course Contents:

Strategic Management -An Introduction; Evolution of Business Policy as a discipline; Concept of Strategic Management; Characteristics of Strategic Management.

Stakeholders in Business; Vision, Mission and Purpose; Business Definition, Objectives and Goals;

Environmental Analysis - External and Industry Environmental Analysis, Key Success Factors; Framework for Analyzing Competition; Understanding Competitive Environment; Strategic Groups; Role of Resources, Capabilities and Core Competencies; Competitive Advantage to Competitive Strategies;

Internal Analysis - Concept of Value Chain, SWOT Analysis;

Tools and Techniques for Strategic Analysis - The Impact Matrix, The Experience Curve, BCG Matrix, GEC Model.

Strategy formulation at Corporate, Business and Functional levels: Generic Strategies, Competitive Strategies and Functional Strategies.

New Business Models and strategic for Internet Economy; Shaping characteristics of E-Commerce environment; E-Commerce Business Model and Strategies; Internet Strategies for Traditional Business; Key success factors in E-Commerce

Suggested Readings :

1. Ansoff, H. Igor, Implementing Strategic Manageme11l.Engelwood Cliffs, Prentice Hall, Inc. 1984

2. Jauch L. R. , R. Gupta and W. F. Glueck, Business Policy and Strategic Managemelll. 61hed., Frank Bros., New Delhi, 2003

3. Pearce, John E and R. Robinson, Strategic Management formulation implementation and Control. 6th Ed.,Irwin Richard-A Times Mirror Higher Education group.

4. Porter. M. E., Competitive Strategy: Technology for Analyzing cometitors Free Press, 1980

5. Prasad, L. M., Business policy - Strategic Management, S. Chand & Co. New Dehli, 4th Ed.

6.Thompsonand Strickland, Strategic Management- Concepts and Cases, Tata McGraw Hill 13/e,2003.

7. Wright, Peter. Mark Kroll and John Parnell, Strategic Management: Concepts and Cases. 3rd ed., Engelwood Cliffs, NJ 07632