CP 205- At MBA Full Time Semester - II
CP 205- At MBA Evening Semester - II
Indian Business Environment
Objectives:
To bring about understanding of Social, Economic and Managerial Environment influencing business and industrial management in India.
Course Contents:
Economic Environment
-Concepts and Signification of Economic Environment
-Components of Economic Environment
1.Economic System : laissez fairs
Socialism and communism mixed economy
2.National income and its distribution
3.Monetary, fiscal policy
-Approach of government towards economic development:
1. Industrial policy
2. Latest five year plan
SOCIAL ENVIRONMENT
Concept and significance of social environment , Interdependence of business and society, Culture and organization, social responsibility of business and trusteeship management, Business ethics, Management education in India, Problems and Challenges before Indian manager, Chambers of Commerce.
TECHNOLOGICAL ENVIRONMENT
-Concept and significance of technological environment
-Impact of technology on an organization
-Process of technological adaptation and development, government guidelines,
technology assessment at government level, TQM, regulation of foreign
investment and collaboration.
-Technological choice, Ecological implications of technology.
Suggested Readings :
- Business Environment : Frances Chernitam
- Indian Economy: KPM Rudra dutt & sundram
- Indian Economy: Misara Puri
- Business Law: M.C. Kundan
- TOM: Rajendra Sen Sunderan.
- Business Environment: Aswthappa