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Courses Offered by Narmada College of Management
Narmada College of Management, Bharuch, Gujarat.
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CP 401 MBA Full Time Semester - IV
CP 403 MBA Evening Semester -IV

Business Policy and Strategic Management

Objectives:

The objective of this course is to acquaint the students with the strategic management process and to develop in them enough vision to find as to how do firms  sustain superior performance over a long period of time and reason for success and  failure  for firms.

Course Contents:

Strategic Management Process - Establishing Company Direction; Developing a Strategic Vision, Setting Objectives and Creating Strategy; Analysis of  External Environment;  Opportunities Threats, Industry and  Competitive  Analysis; Internal Environment Analysis - Evaluating Company Resources and Competitive  Capabilities, Formulation Corporate Level Strategy, Business Level Strategy, Acquisition & Restructuring Strategy, Cooperative Strategy, International Strategy, Strategy for competing in Globalise  Markets, New Business Models and Strategies for the Internet Economy; Strategy Implementation - Organizational Structure and Control, Corporate Culture and Leadership; Strategy Evaluation, Strategy Ethics and Social Responsibilities.

Suggested Readings :

  1. Prasad L.M.; Business Policy - Strategic Management, Sultan Chand & Sons, New Delhi, Fourth Edition - 2002.
  2. Kazmi, Azhar; Business Policy and Strategic Management' Tata Mc Graw-Hill Publishing Company Limited, New Delhi-Secong Edition-2002. Strategic Planning and Business Policy.
  3. Nonjundaiah, R; Strategic Planning and Business Policy; Himalaya Publishing House, Mumbai First Edition 2001.
  4. Thompson, Arthur A, Jr. and Strick and A.J.; Strategic Management, Mc Graw Hill Iruvin International Edition 2001, Twelth Edition.
  5. Hill, Mechael A; Ireland, R Duane et al ; Strategic Management - Concepts & Cases' South Western- Thompson Learning Fourth Edition 2001.
  6. Ansoff H.I. : Strategic Management - New York, John Wiley, 1979.
  7. Gluek  E. F. and Jauck L. R. : Business Policy and Strategy Management - New York , Mc Graw Hill, 1984.
  8. Steiner G. & Miner J. : Management Policy and Strategy - New York, Macmillan, 1982.
  9. Hoofer C. and Schedule D. : Strategy Formulation - Analytical Concepts, New York
  10. Paine F. and Anderson C. B. : Strategic Management - New York, Dryden Press, 1983.
  11. Miles R. and Snow C. : Organisation Strategy, Structure and Process - New York, McGraw Hill, 1978.
  12. Stanford : Management Policy - New Delhi - Prentice Hall of India, 1986.
  13. Chakravorty. S K. - Managerial Transformation Through Valurs, New Delhi, Sage, 1993.
  14. David Fred. Strategic Management. 7th ed. Englewood Cliffs, New Jersey, Prentice Hall Inc. 1997.
  15. Drucker, Peter F. The Changing World of the Executive. New York, Time Books 1982.
  16. Hamel, G and Prahlad, C K. Competing for the Future, Boston, Harvard Business School Press, 1994.
  17. Jemison, D B and Haspeslagh, P C . Managing Acquisitions : Creating Value through Corporate Renewal, New York, Free Press, 1991.
  18. Lorange, P and Ross, J. Strategic Alliances : Formation, Implementation and Evaluation, Massachusells, Blackwell Business, 1992.
  19. Ohmae, Kenichi. The Mind of the Strategist : The Art of Japanese  Management, New York, McGraw-Hill, 1982.

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