Narmada College of Management, Bharuch, Gujarat, INDIA

CP 105 - At MBA Full Time Semester - I

CP 105 - At MBA Evening Semester - I

Business Communication

Objectives:

The objective is to make the students acquainted with the basic concepts and techniques of communication that are useful in developing skills of communicating effectively in the corporate world

Course Contents:

The process of communication and the roadblocks, Role of verbal and non-verbal symbols in communication, Barriers that make communication less effective and ways to bring them down, Forms of communication, Listening- anatomy of poor listening, features of a good listener, Spoken communication over phone- challenges and etiquette, Oral presentations- how to plan presentations, how to deliver them, how to develop and display visual aids, how to handle questions from audience, Meetings- ways to make meetings work, Forms of communication in the written mode, Body language of writing letters, memos, tone of writing, E-mail- how to make the e-mail smart, Reports- how to write reports, Proposals

Suggested Readings :

Mathukutty M. Monipally, Business Communication Strategies, New Delhi: Tata Mc- Graw-Hill Publishing Company Limited, 2001
Khosla A. R. , Drafting and Official Correspondence
Leyland and Priow, Communicating Facts and Ideas in Business
Janis and Dressner, Business Writing